Freeman, the leading global provider of brand experiences, has appointed Chris Preston as the new Managing Director of its Expo business, based in the Midlands, UK, effective immediately.

Preston is responsible for overseeing the day-to-day operation of the company, and will play an integral role in leading the teams and the delivery of first-class brand experiences for organisers, exhibitors and attendees. Preston will work alongside Anthony Floreano, Senior Vice President EMEA, Freeman, who will continue to focus on growing the Freeman business across the region.

Preston brings a wealth of management experience across B2B and B2C businesses to the role. He most recently held the position of Chief Operating Officer at international sightseeing and tourism business Big Bus Tours. He has a strong background in the automotive industry, having held positions at companies such as Al Fahim in the UAE, where he was CEO Automotive for seven years, as well as Daimlerchrysler, BMW and the Rover Group.

Albert Chew, President of Freeman Expositions, said: “Chris is a strong addition to the Freeman leadership team. He has an impressive track record of leadership roles from a diverse range of industries, and brings with him a wealth of knowledge and experience that is incredibly transferable.”

“I look forward to working with Chris to build on our achievements, develop relationships with our valued customers and help us accomplish the aspirations that we have for the EMEA business,” said Floreano.

Preston added: “I am thrilled to be joining Freeman at such a transformational time and as the company celebrates its 90th anniversary year in the U.S. As Managing Director, I’ll be working closely with our teams and clients to meet and exceed their expectations during this period of growth and expansion for Freeman.”