In a world with an everchanging digital landscape and a booming experience economy, conference attendees are demanding more from events than ever before.

If you’re looking to provide a powerful and engaging conference experience, no matter what your budget, embracing the latest audio-visual technology is key. With AV tech developing at a rapid pace and new products constantly entering the marketplace, it’s easier than ever before to wow your audience. Whether you’re creating an intimate conference for twenty delegates or planning a spectacular event for thousands, we’ve put together our top five ways you can utilise these latest technologies in your conference production.

THINK BEYOND THE SCREEN

If you’re looking for a unique twist beyond the traditional conference set-up, then projection could be the answer. We’re not just talking about projecting your content onto a screen behind your speaker, but thinking creatively about how you can present your content in a fresh, engaging way.

Whilst projection is in no way new to the scene, the industry shift towards 4K has opened up a whole new range of possibilities when it comes to creating engaging experiences. With 4K usually having a resolution of 4096 x 2160 pixels, the extra pixel space on offer allows you to create much bigger canvases and get really creative when it comes to content delivery.

LED VS PROJECTION

With so many different display methods now available to display your content, it can be tricky to know exactly which one is best for your event. A whole range of different factors can come into play when making the decision between LED and projection including venue size, type of content and ambient light levels. If you’re holding your conference in a venue with lots of natural daylight, then an LED screen is a great choice as they have a higher intensity and are visible in full sunlight. If you’re looking to completely transform a large space or use effects such as 3D mapping, then projection is way to go. Don’t forget, you can always combine the two to make the best use of each and create something completely different for your attendees.

DON’T FORGET THE SOUND

Audio is often the unsung hero of a conference and but it’s important not to leave it as afterthought. Not only does the right audio ensure that all of your guests can hear exactly what’s going on, but the emotional power of sound also plays a huge role in mastering an engaging experience.

Audio technology such as array processing ensures that every member of the audience benefits from the same amazing quality of sound by achieve a consistent tonal balance for each listener.

Without good sound, even the most immersive event can fall flat so think about it early on in the process rather pushing it to the bottom of the list.

CONTENT IS KING

When Bill Gates exclaimed that ‘Content is King’ over twenty years ago, he was spot on. Two decades later and it’s still very much a mantra that every conference organiser should have at the forefront of their mind. Even if you have the best technical team on hand and the hottest AV kit on the market, if the content itself isn’t up to scratch then you’re not going to achieve your desired result. Keep in mind that content is King, delivery is Queen and both need to go hand-in-hand to produce that stand out experience you’re looking for.

GET YOUR SUPPLIER INVOLVED EARLY

Getting a trusted technical supplier on board at the early stages of your conference planning can really help when it comes to realising your creative vision.

Technology is constantly advancing and it’s their job to keep their finger on the pulse when it comes to the latest developments in all things technical. By engaging your supplier early on in the planning process, they’ll be able to advise you on exactly what can be achieved, inform you of the most cost-effective solution and tell you if you can actually use the tech to do even more than you thought possible.

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Areas of interest
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.