Firebird Conference Systems, a new event management solution with an emphasis on improving the way people interact with software.


There are lots of people, with very specific tasks, involved in an event and keeping all of them completely engaged is a huge challenge.  On top of this, there are a number of business requirements that have to be met in order for the software to be viable for an organiser.

Firebird has 4 main aims:

  • Engage all users at all levels and make their tasks as easy as possible.
  • Increase upsell and cross-sell opportunities.
  • Reduce the amount of administration time it takes to run a conference.
  • Provide flexible software that fits the conference not the other way round. 

The conference management industry was in need of a new solution that put the users at the forefront whilst still concentrating on the goal of delivering the event.  It has been clear for some time that as events have grown in size and ambition, the software has not been growing with them.  The diverse nature of events now mean that no two events are ever the same.  However, event management software has not evolved at the same pace.  Event management software has always been off-the-shelf with little or no flexibility for organisers to define what they need.  Unfortunately, it has been the software that has always dictated the way the event should be run.

Not anymore.


Not with Firebird.  Firebird has been designed to engage all users, from submitters and reviewers, through to committee members and PCO’s clients.  More importantly, administrators now have the tools available to them to design the workflow they actually need.  Events can now be truly unique and the whole process is only limited by the imagination of the administrator and their clients.  Flexibility is the keyword, and whilst there are all the classic elements of conference submission systems, there is now scope for administrators to do things their way.  To customise everything to theirs, or their client’s needs – something that has not been available previously.

Conference organising is also a business.  Value, ROI, administration time, efficiency, support and many other elements make up as much of the decision regarding software as it does in any industry that requires software as a service.

Firebird is a modern, flexible solution and a breath of fresh air for conference organisers everywhere.

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.