London, UK – Tuesday 4th August: FFAIR has announced the appointment of Sarah Hamon Watt as Business Development Manager.
Working within the sales and marketing team, Hamon Watt will focus on building relationships with event teams from across the exhibition, association and agency sectors as the company continues to expand its global reach across the events industry.
Hamon Watt joins from iwoca, where she was Broker Event and Marketing Manager, responsible for creating and delivering the marketing and events strategy for one of the largest SME online lenders in Europe.
Prior to that, she held the role of Head of Events & Logistics at Heart Centred Business, where she organised and delivered over 120 conferences and webinars for audiences around the globe.
Adam Jones, CEO of FFAIR, commented: “When hiring at FFAIR, we believe in hiring those who understand events and the challenges facing our customers. Sarah’s background means she’s able to have real empathy with event professionals having been at the coalface of delivering events herself. Her expertise bolsters our own decades of industry experience, and we’re looking forward to seeing the impact she’ll have as we continue to grow.”
FFAIR continues to strengthen its team as it cements its position as a leading provider of exhibitor and sponsorship management technology for event organisers worldwide, with over 300 event teams now using FFAIR on an annual basis.
Author: Elouise Mugridge
Elouise Mugridge is Group Sales Manager at Event Industry News. With over 14 years’ experience spanning conferences, exhibitions, festivals, and corporate events, she helps brands connect with event professionals through strategic sales and marketing campaigns. Passionate about event technology and industry innovation, Elouise specialises in creating opportunities that raise visibility and build meaningful connections.
