Despite being sandwiched between hurricane Ophelia and storm Brian, such is the popularity of the Showman’s Show, it still managed to attract event professionals in their droves. Organiser, Lance Show & Publications Limited states that exhibitors have been quick to praise the UK’s leading exhibition for festival and outdoor events, and are delighted with the visitors that they met at Newbury Showground on 18th – 19th October.

This year’s impressive list of attendees included operations staff and event management and production teams from organisations such as: British Marine Boat Shows; New Forest & Hampshire County Show, Cuffe & Taylor; Tough Mudder; drp; Bournemouth 7’s; Glastonbury Festival; Lawn Tennis Association; Boomtown Festival; 2Can Productions; Brand Events; London Marathon; IMG Arts & Entertainment; London’s New Year’s Day Parade; Marshall Arts; TRO; Diversified Communications; Jockey Club; Vision Nine Group, Festival Republic; Hockey Women’s World Cup and Goodwood Group.

Johnny Lance, event director explains: “Despite weather warnings galore in place for the build, show days and breakdown, early indications are that this year’s Showman’s Show has been well received by visitors and exhibitors alike. It was clear to see that the exhibitors had put a tremendous amount of effort into their stands and there were some really interesting new products on display which is great news, not only for attendees but for the industry as a whole. Walking around, there was a real buzz and you could tell that business was being done. Feedback from exhibitors thus far is really positive, they’ve met existing clients and taken enquiries for new projects which is what it’s all about to be honest.”

Anne Johnston, Star Events’ business development manager comments: “We decided to showcase our mobile units as we felt that they spoke to the Showman’s Show audience. This year’s Show was really good, we had a lovely mixture of clients that we know and love who came along to talk about next year’s events, but we also had a lot of new enquiries which is really pleasing. The mixture of visitors was good and surprisingly we even met overseas companies which was great.”

This was backed up by Andy Loo’s, national sales manager, Adrian Eyles-Jones who adds: “We’ve been exhibiting at the Showman’s Show for a number of years, we always get good feedback and pick up some new clients. This year has been very good, nice and busy, we’ve met everyone from organisers of country fairs to luxury party planners. It has been very successful and we’re already looking forward to coming back next year.”

There was similar feedback from Live Temporary Access Solutions’ head of marketing, Mark Tennant who said: “This year we decided to launch our new temporary fencing solution. The Show was great, really busy and we had a lot of people on the stand, particularly on the Wednesday.”

Plans for the Showman’s Show 2018 are already underway, and the exhibition will return to Newbury Showground on 17th – 18th October.

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