A White Paper has been produced detailing and analysing the US festivals market. It has been developed in partnership with global strategy consultancy AMR International and US events organiser, XLIVE.
It fills an important knowledge gap, as event organisers and investors have for too long lacked sufficient research and data on this complex segment. Spanning 13-pages, this free online paper:
- Clearly defines what constitutes a “festival” in the fragmented and complex North American market
- Analyses the major trends, challenges and opportunities prevalent in today’s market
- Provides a clear breakdown of the critical success factors of a profitable festival – both for large and small event organizers
- Concludes by providing a view on the market’s outlook.
To read the White Paper click here.