Cashless expert, tappit has announced a three-year strategic partnership with Bestival and Camp Bestival.
Rolling out this July, festival-goers at Bestival and Camp Bestival will use tappit’s contactless payment wristbands for the first time. This means less time spent queuing, and more time with family and friends at two of the UK’s best-loved festivals.
Using tappit’s technology, festivalgoers will be able to experience faster and more secure transactions across the two events. This is an important move that will see Bestival and Camp Bestival gain valuable insight into the habits of festivalgoers which will enable them to enhance the customer experience in the future.
By going cashless, events have much greater potential to eradicate transactional fraud and theft. The insights provided can also help address health and safety challenges through improved crowd flow and event management.
“Bestival has always been about escapism, creating an otherworldly wonderland, where you can leave all the stresses of real life behind”, said Bestival co-founder and curator Rob da Bank. “We think tappit’s wristbands can be a big part of that, reducing queues and hassles and making things a bit more care-free for festivalgoers. They also give us the sort of real-time data insights that can help us with a lot of things like crowd management. We eventually foresee it all going totally cashless, which will make the whole Bestival experience even more easy going for everyone.”
CEO of tappit, Jason Thomas, comments: “The process of going cashless isn’t as costly, complicated or time-consuming as people may think. Working at a strategic level with Bestival, we’ve been able to establish a cashless payments infrastructure in less than a month. Event owners using tappit benefit from a proven return on investment, improved customer satisfaction and greater business insight. We’ve worked with major events all around the world and we are looking forward to bringing this experience to two of the UK’s leading festivals.”
tappit technology enables event owners to analyse data with near real-time reports and notifications. With accurate data and business insight, it’s easier to make informed decisions for future events and create personalised offers and loyalty rewards for customers.
Events around the world – from Emirates Airline Dubai Rugby 7s, to Cathay Pacific / HSBC Hong Kong 7s and the 2018 World Surf League – use tappit to cut queues and improve the event experience.
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