Grooveyard take home three awards at the Event Industry Awards


Grooveyard took home three awards including the top gong for Best Event at the prestigious Event Industry Awards– – on Friday the 14th July, staving off strong competition from our industry peers, and some of the largest, big budget events for the 2016 centenary celebrations. An independent and distinguished panel of recognised expert judges from the event sector in Ireland, and further afield, determined this years’ winners.

Grooveyard were recognised for their contribution to the launch of the new Sony Xperia phone, which included a two-tiered experiential strategy to drive sales of Sony’s newest handset. The campaign incorporated a high impact activation space at the popular Taste of Dublin festival. The team were particularly thrilled for the City of Limerick as Riverfest – a five day family festival which is run over the May Bank holiday weekend, picked up two awards; the first for Best Live Event, and the second, an overall award for Best Event chosen by the judges as the standout event from all the winners across all of the event categories.

On receiving the awards, James Gavin, CEO Grooveyard said: “We are genuinely delighted. Each EIA we win means so much to us because they are so sought after, well recognised and highly respected.”

“We are happy to share these awards with our clients Sony and Limerick City & County Council, and many followers and partners too, who have been so engaged and collaborative with us in doing things differently, it really is a team effort.” Gavin added.

The awards dinner took place recently in the Clayton Hotel, Burlington Road in Dublin in front of a packed room of over 500 of the best event professionals in the country.  Companies from all over Ireland were represented, in a fantastic night of festivities and entertainment laid on by Event Strategies and their sponsors in recognition of all of the shortlisted companies and their clients.  The evening was presided over by RTE celebrity broadcaster Rick O’Shea.

Grooveyard’s approach is tightly and strategically collaborate with client brands right across the marketing mix, from upstream strategic marketing and concept stages, through to events and brand executions.  With senior management working on each project and always on site, what caught the eye of the judges was Grooveyard’s scaleability and capacity to deliver brilliant experiential, socially minded and memorable brand experiences and events. Having undergone major expansion over the last two years, Grooveyard are continuing to grow with plans to take on an additional five staff by the end of 2017.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.