Event industry expert and entrepreneur David Walley announces an investment in BluePeg, a brand partnership agency that specialises in music and festival partnerships in the UK and Europe, as part of a move to create an integrated event business for the European market.

This is the latest addition to the portfolio alongside event staffing business Beautiful Minds and experiential agency Mobile Promotions. BluePeg is well known within the live music and events market and specialises in rights representation, brand strategy and activation.

David Walley, CEO, explains his vision:

“This is the third business to join our new integrated event agency. BluePeg is highly respected in the European market for its brand sponsorship and activations in festivals and events. The team is focussed on creating bespoke partnerships that deliver mutually beneficial rewards and experiences. When linking it to our experientialproduction and staffing teams, BluePeg become a brilliant creative force for brands to be able to plan and execute live strategies, with delivery that is second to none.” 

Simon Broyd, Managing Director of BluePeg, comments:

“We are really excited to be part of this new agency moving forward. Mobile Promotions and Beautiful Minds are industry experts with reputations for delivering numerous, high-profile projects for a wide range of brands. Creating this integrated events business will allow us to expand the breadth of services, creativity, opportunity and support we can offer our clients. We’re looking forward to developing the business and the benefits this will bring to our existing clients.”

David Walley is well-known in the events industry for transforming businesses, including Arena Group and 360 Creative Events Services. He was Managing Director of De Boer, and most recently led the Freeman company in the UK.

BluePeg’s roster of award-winning clients includes Snowboxx, Kendal Calling, Bluedot and the Eden Sessions amongst many others. The team has also successfully delivered projects for brands such as Virgin Trains, New Balance, United Utilities and Regatta. Recently BluePeg worked with Amazon Music, managing and producing their Summer Stages campaign, and the iconic Portobello Road Gin, creating and touring an immersive gin bar at several UK festivals.