ExpoPlatform, a leading hybrid event and marketplace technology provider, has appointed Luke Bilton as its Chief Growth Officer to drive its expansion through product development, marketing and sales.
Luke has 18 years experience in the world’s foremost events and media businesses including UBM, Future and most recently at Informa as Vice President for Digital. He brings first-hand knowledge of the challenges faced by event organisers, publishers and associations, as well as an in-depth understanding of how to find the right technology partner and the structure necessary to make it succeed.
His appointment is the latest in a raft of appointments aimed at strengthening ExpoPlatform’s sales and marketing functions as it builds on the growth created by the events of 2020.
Luke spent most of last year evaluating different hybrid event technology solutions, calling ExpoPlatform “uniquely placed” to provide a 365 connected experience for brands.
“The pandemic has been a huge catalyst for change in the event industry, with 2021 set to see the digital transformation continue at pace,” said Luke. “It’s already clear that technology features such as AI-powered matchmaking, networking and online meetings between participants are here to stay long after the vaccines roll out.
“More than this, organisers now realise that a true ‘Hybrid’ experience has to mean much more than a virtual event at the same time as a physical event. It should mean a frictionless and personalised experience between digital marketplaces, editorial and on-demand content and events in order to connect attendees and exhibitors 365 days a year.
“I’m delighted to be working with this innovative team and with peers across the industry on how we move things forward at this exciting time,” he said.
Tanya Pinchuk, CEO at ExpoPlatform, said “Luke’s understanding of the company direction and its value to a rapidly evolving event marketplace, makes him perfectly placed to lead the firm’s growth.’’
“We’re looking forward to Luke joining us and making an immediate impact, we’ve followed his career for some time and to have him join the team now is a partnership built on very strong foundations,” she said.