ExCeL London has announced that it will have its busiest ever year in 2017 for North American meeting planners. This year, the venue will host more events from across the pond than ever before, with the likes of Enactus, Salesforce, AAIC (Alzheimer’s Association International Conference), Aviation Week, AAPG (American Association of Petroleum Geologists) and Strata + Hadoop choosing London.
In a post-Brexit Britain, ExCeL feels that the attraction of London is stronger than ever, as Head of Sales, Andrew Swanston, explains: “We are delighted that an increasing number of international planners are choosing ExCeL and London. Whilst the political landscape around the world continues to change, London is a beacon of stability and a driving force for successful events. With the support of our partners, we can help our clients to grow their attendance, deliver on their commercial objectives and increase educational content, so there has never been a better time to choose London.”
Tracy Halliwell, Director of Business Tourism and Major Events at London & Partners, the official promotional company and CVB for the city, added: “From ground-breaking international events to small incentive groups, London is one of the best places in the world in which to host business events. Thanks to its unparalleled connectivity, spectacular venues, top-class hotels and expertise in key sectors, London remains as attractive as ever to the American market. We are delighted to see that ExCeL London, along with our CVB team, have been experiencing a surge of interest from North America as London currently offers better value than ever before.”
Darren Mendola, Senior Director of Conference Services, Alzheimer’s Association, outlines why they have chosen London for their 2017 event, “London has everything an international conference attendee needs: stunning historic attractions, excellent transport connectivity and high-tech, high-capacity events spaces. London & Partners’ professional convention bureau team and ExCeL’s efficient convention centre staff makes organising an event in London effortless for a meeting planner. This combined with the UK government’s commitment to Alzheimer’s research made London the leading choice for our 2017 event.”