For the first time in 59 years, The Game Fair is taking place at a venue close to central London – Hatfield House is located just 21 miles north of the Capital in Hertfordshire. As a result, organisers have reported a raft of new sponsors interested in promoting their brands to fieldsports enthusiasts living in both the town and country.

This year the much-loved annual event takes place between Friday 28 and Sunday 30 July, and organisers expect around 150,000 visitors and 1,000 exhibitors over the three days. As the only national event for country pursuits and country life, The Game Fair boasts a comprehensive have-a-go itinerary including gundog handling, clay shooting, archery, fishing, falconry and ferreting plus a real emphasis on wild food.

James Gower, managing director o The Game Fair, has described the decision to go to the east Hertfordshire stately home as “uncharted territory”, but raises the question of why up until this point no one had ever thought of doing it before. “Hatfield House will open up the event to the South East which represents close to 40% of all total UK wealth and more than 18 million of its population. The venue is right on the urban fringe, which presents us with a unique opportunity to bring town and country together- especially as it can be reached by a 20-minute train journey from King’s Cross. The Game Fair is the ideal platform for brands wanting to reach an affluent AB audience. For 2017, we are offering an enormous array of creative sponsorship and partnership opportunities.”

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