B2B event organiser Western Business Exhibitions (“WBE”), has confirmed it is to continue its partnership with event tech provider Gleanin for its 2019 events.
WBE, which has recently been acquired by Nineteen Group, owns seven market-leading trade publications and runs over ten b2b events held across the UK in the health & safety, facilities, engineering and security industries.
In 2018, WBE saw more than 17% of all registrants promoting their event attendance to their networks via Gleanin’s person to person email and social media invites and through social network sharing. These referrals generated over 7% of the total registration across the portfolio.
The partnership sees the Gleanin Connect platform continuing to be rolled out across the entire WBE 2019 event portfolio including The Health & Safety Event held at the NEC, Birmingham, and the recently launched The Security Event, powered by Security Essen.
James Mullender, Audience Manager at WBE, comments, “We have been working with Gleanin for a number of years and have seen a year-on-year growth in referrals for our visitor audiences.”
“There is no denying the power of customer referrals, particularly within the close-knit communities we operate in. The Gleanin Connect platform is an integral part of our marketing campaigns and a real ‘no-brainer’ for our marketing teams.”
Tamar Beck, CEO at Gleanin adds, “We are thrilled to be working with the WBE team again for 2019.”
“The high level of referrals we have seen speaks volumes about the high regard of the event brands by the industries that they serve. ln tight knit communities like these, the impact on the number of registrations generated is huge. We are looking forward to continuing our partnership with WBE and being part of their exciting future as they join Nineteen Group.”
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