Exhibition Buyer’s Guide: The highs & lows of exhibitions

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In this year’s edition of the Exhibition Buyer’s Guide, we decided to take a closer look at past trade shows to inspect where they succeeded and where they didn’t.

Trade fairs are great for maximising exposure, expanding client-bases and networking with industry members, so it is important to remember: if you’re going to do them, do them right!

Our Exhibition Buyer’s Guide is available for the next 12 months and is FREE to download. It features everything you need to know to successfully organise, host or supply your next exhibition.

To learn how to host a successful exhibition (or not!), read here.

Molly Hookings
Author: Molly Hookings

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com