Evvnt & Metro US, the No.1 free daily newspaper in the US, have today announced a partnership to enhance the Metro US events coverage across its three flagship dailies – New York, Boston and Philadelphia. With an ongoing commitment to digital news media success, Evvnt is providing its turnkey ‘holy-trinity’ solution for events – data, calendar and a revenue premium.
Yggers Mortensen CEO of Metro US said:
“Going out is a key ingredient of urban living in vibrant cities such as New York, Boston or Philadelphia. I am delighted to partner with Evvnt to provide Metro readers with the ultimate tool to plan their nights and weekends, and local event organizers with a powerful platform to ensure their success.”
Each Metro digital title will be hosting a new daily events calendar, powered by event submissions from Metro readers and other local event organisers. Organisers can submit events for free to the Metro titles through Evvnt’s submission form while at the same time accessing Evvnt’s listing site network of over 3,500 sites. With a fully white-labelled experience, Evvnt is committed to giving local news media ownership of their local communities and providing them with an easy-to-implement solution that provides a high-margin product with a big bottom line.
Richard Green CEO & Founder of Evvnt said: “Bringing local events to local communities via established news sites such as the Metro is key to our 2018 growth. We specifically focused on providing events content based on news content and delivering an events marketing premium that delivers value.”
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
