EventsAIR: Driving engagement in a world of change

EventsAir - EventsAIR User Conference Credit: Pat Brunet / Event Photos Australia

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EventsAir - EventsAIR User Conference Credit: Pat Brunet / Event Photos Australia

Recent stats have baby boomers as some of the largest users of mobile and tablet devices in the world, so the perception that technology adoption at events is dependent on age can be misleading. If anything, users want more capabilities with fewer clicks and seamless interaction with user interfaces. This is apparent in the growth of facial recognition, self-check-in and gamification to name a few. Event planners are also looking for event technology on a single platform that is secure, easy-to-use and accessible anywhere, anytime, on any device.

Enter EventsAIR – a comprehensive event technology platform that is trusted by event professionals around the world. Recently launching their 6th generation event ecosystem, EventsAIR offers a single platform approach that can be instantly updated simultaneously across apps, websites and mobile devices with ease.

The benefit of a single platform approach allows for a quick response to changes that can happen pre-, during or post-event. Designed on the latest web technology, EventsAIR offers all the tools you need to run a successful event from communications, accommodation and travel management, mobile apps, onsite check-in tools, speaker, exhibitor and sponsors management, event website builder, online reporting, project management, runsheets, contact management, event financials plus a range of prebuilt portals to assist with day-to-day tasks.

Event planners are constantly looking for ways to add value for their clients – whether it be ROI on spend, better engagement, driving traffic to sponsors and exhibitors, or attracting new clients. Utilising innovative event technology tools enhances the user experience, which in turn improves engagement and better retention of information and clients.

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A good example of this is gamification. It allows event planners to design an interesting and engaging way to drive attendee and delegate behaviours. Gamification draws on the competitive nature in us by posting live point updates via leader-boards positioned around the event and rewarding good behaviours with tokens that can be redeemed for prizes. Prizes can be redeemed by sponsors, so you are driving traffic to the key areas. Points can be earned by answering questions, networking or visiting an exhibitor, which encourages engagement. A simple concept but very powerful when utilised correctly.

Another great engagement tool is live Q&A. This allows your audience to ask questions (anonymously if they wish) during ongoing speaker sessions via a mobile app. Other delegates can upvote your question to put it at the top of the queue (while you earn points). At the end of the session, the speaker can look at the top-voted questions and summarise the session by answering them, then emailing the rest of the answers to the group after the session to continue the conversation.

So, the next time you visit an event and are asked to download an app, consider all the benefits it can offer and the thought process that went into making the event more enjoyable. Even better, contact EventsAIR to take you through a live online demonstration to show you the power of the best event management platforms in the world.

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com