Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.

The announcement comes following a successful pilot phase that took place throughout Autumn/Winter 2017, in which RAI Amsterdam trialled Gleanin’s social media referral technology to assess its capabilities in reaching new audiences and delivering attendees to its events.

RAI Exhibitions, who organise over 25 national and international consumer and b2b trade fairs, have confirmed they will be integrating Gleanin Connect into their b2b event registration processes, including their industry-leading exhibition Interclean which runs this week.

Gleanin, which powers hundreds of events worldwide, can now add RAI Amsterdam to its impressive list of event organiser clients which already includes UBM, Reed Exhibitions, Clarion, Tarsus, dmg::events and Easyfairs.

Tamar Beck, CEO at Gleanin says, “We are thrilled to be working with RAI Amsterdam. Our mission is to facilitate trustworthy connections that are more rewarding, useful, and valuable to the event and marketing industries. We are delighted with the results from the RAI Amsterdam campaigns so far and look forward to supporting them in growing their exhibition brands to new audiences.”

Eline Deijs, Director, Marketing & Digital at RAI Amsterdam added, “Working with Gleanin’s referral marketing platform, our event marketing campaigns are able to add an additional communications channel to access new audiences and effectively harness the power of peer-to-peer recommendation. It also advances our mission to stimulate and generate business for our exhibitors, sponsors and partners on a global scale.”

For more information on Gleanin Connect visit or contact

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.