Grip is the first and most advanced AI-powered full-cycle event networking solution in the world. As a multi award-winning support system geared towards the event industry, Grip serves intelligent recommendations, facilitates meaningful connections and enables quality on-site meetings for exhibitors and visitors.

Grip’s unique algorithm matches people based on their specific professional goals and interests, enabling a higher return on time by serving tailored recommendations through its self-learning matchmaking engine.

The technology landed with a splash in 2014, impressing clients on both sides of the Atlantic with its capacity to provide quality interactions across the event spectrum. With their slogan, “Networking is an art, but matchmaking is a science”, they operate globally in 15+ countries and power 100+ trade shows, including those of Reed Exhibitions, ITE and Easyfairs.

In essence, Grip provides a higher return on time for visitors and a higher return on investment for exhibitors, and sponsors. With more than 10 different data-science strategies, Grip’s AI-powered matchmaking app slashes time wasted from the serendipitous course of attending an event.

Onboarded through either LinkedIn or Facebook, Grip first analyses profile data and previous meetings/connections, looking at people in similar businesses and roles to suggest. By doing so, the artificial intelligent can predict the best sessions to attend and connections to make. However, the true power comes thereafter with swiping the attendee profile on the app. The more you swipe, the more the AI learns and the more tailored your recommendations become.

“We empower professionals and the event industry by providing support that facilitates quality interactions,” Grip CEO, Tim Groot, says.

“We use natural language processing, advanced algorithms and deep neural networks to constantly learn about the professional goals and interests of visitors, exhibitors and sponsors. Their success is our business and their objectives are our starting point.”

Empowering, efficient and effective, Grip is a fully GDPR compliant matchmaking solution that provides opt-in names for SMS/e-mail invitations. It can also book meetings at an event and get them added straight into your calendar. For this reason, and many others, a whole suite of other platforms already leverage Grip’s API, including Zerista, Moblee and Venu-IQ apps.

Based in Shoreditch, London, Grip is the product of highly skilled data scientists, who have developed a technology that is able to predict, anticipate and learn about individual and exhibitor needs.

In summary, Grip will make sure that you have the most productive and lucrative day at an event, whether you are an investor looking for an exhibiting start-up, a B2B exhibitor looking for new clients, or a passionate industry expert looking to connect with like-minded people.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.