From today, virtual reality (VR) market leader, MelodyVR, is working with the NEC Group Arenas to offer virtual access to live events in its venues.

Concert goers will be able to access a selection of live events held at the Genting Arena and Arena Birmingham venues, using the power of virtual reality technology, including performances from chart toppers Royal Blood, Irish heartthrobs The Script and the legendary UB40 Feat. Ali, Astro & Mickey. Over the coming months, MelodyVR will also live stream real-time concerts via VR and offer virtual tickets to sold-out shows with the biggest artists, enabling an unlimited number of fans to attend in-demand concerts around the globe.

The concerts, as well as virtual tickets, will be available to purchase via the MelodyVR app, on Oculus Go or Samsung Gear VR virtual reality headsets (with more platforms coming soon). Information on upcoming shows will also be promoted on selected event pages on The Ticket Factory website – the official box office for the NEC Group Arenas.

Offering truly unique viewpoints, those who are unable to attend arena events in person, can transport themselves to the heart of the action through the power of VR and the MelodyVR app. By selecting different ‘Jump Spots’, MelodyVR users can choose to be in the front row, deep in the crowd, or up-close-and-personal with the band on stage. The introduction of MelodyVR to concerts at the NEC Group Arenas is revolutionising the way fans can see their favourite artists in Birmingham and will in turn, transport the world class artists performing in Birmingham, to audiences all over the world.

Ian Congdon, Head of NEC Group Arena Sales said: “VR is transforming the concert experience and shifting how fans can consume music, so it’s fantastic to partner with MelodyVR as pioneers in this field. Their usage of exciting features and technological capabilities means missing a ‘must-see’ or sold out show could become a thing of the past. Nothing can beat experiencing live music in a venue, but offering VR concerts to our customers gives them more opportunities to experience the live music they love and get closer to artists than ever before.”

Steven Hancock, COO of MelodyVR added: “We are excited to be partnering with the NEC Group to deliver live and recorded VR experiences. Working with forward thinking and progressive partners to make live music globally accessible via Virtual Reality are the foundations that MelodyVR was built on, I’m very pleased that the NEC Group share that same passion for the future and we look forward to working together more closely.”

Steven Hancock COO & Co-founder of MelodyVR and Ian Congdon Head of Arena Sales at NEC Group
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.