Showpass, Canada’s fastest-growing event platform, has secured a potentially game-changing position with Facebook, becoming one of the social media giant’s first native ticketing partners.

More than 700m people a month take to Facebook to engage with event communities and Showpass provides a failsafe platform to purchase tickets right there. Directly.

The Showpass package brings a seller network to event organisers that significantly extends the potential reach of an event. It includes a custom-branded Marketplace for merchandise, a mobile point-of-sale plugin to take payments, ticket discounts for buyers who share their purchases on social media and a slew of other compelling components. These innovative features that Showpass already offers allowed the startup to garner the attention of Facebook.

“The ticketing industry has focused more on consolidation than solving customer complaints in recent years, making it ripe for radical innovation,” Lucas McCarthy, CEO of Showpass, says.

“Our company is focused on helping customers expand their networks and their capacity to sell tickets, merchandise and more. Working with Facebook amplifies our ability to give people the tools to truly increase their top and bottom lines.”

“Ticket sales today are about creating meaningful relationships with people instead of the simple, isolated transactions they used to be,” Yoav Zeevi, Product Manager, Facebook Events Ticketing, agrees.

“Facebook has a unique ability to help foster those relationships and this partnership with Showpass is another way we’re making buying and selling tickets easier for everyone.”

Launched in 2014 as GetQd, Showpass is a cloud-based event management system. It currently works with 2,000 organisers and partners with more than 150 offline outlets to create an unrivalled distribution channel across festivals, venues, universities, sports and trade shows. And that portfolio is set to become even more diverse through the Facebook partnership.

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