Radario, the developer of software products for sales, marketing and data management in the entertainment industry, and EventNinja, which has suspended its activities since July 16, have entered into a partnership agreement. All clients of the British platform for analytics in the event industry will be offered to switch to the Radario Marketing Platform without losing their data.
Director of the Radario Marketing Platform Development Daniil Shcherbakov notes that not only the analogous real-time analytics, CRM-system and integration with the Eventbrite ticket service will be available to users, but also extensive marketing tools. “The Radario platform allows you to create and run segmented advertising campaigns and develop loyalty programs, it has a built-in mailout and integration with advertising profiles of social networks. In fact, we offer a combination of all the necessary tools to promote events, analytics and business development in the entertainment industry. EventNinja has been developing in the same direction, so we quickly found common ground and offer their customers to continue using the complementary solution, ” he said.
Since 2016, EventNinja has been one of the most popular analytical platforms for the users of the international ticketing service Eventbrite. In July 2017, it was decided to close the product.
In 2016 the EventNinja service was the first solution of such a kind in the application catalogue of the international event platform, Eventbrite, but in June this year the company founders decided to close the project and focus on the development of other products.
*Radario is an international IT company developing cloud solutions for the automation of sales, marketing, sponsorship and data management in the culture and entertainment industry. Radario software products ensure the operation of all necessary business processes of event organizers and repertory venues. Founded in 2012 in St. Petersburg, today the company is represented in the markets of Russia, CIS, Europe, Southeast Asia and the USA.
Radario Marketing Platform is a full-featured solution for promoting cultural and entertainment events, analytics and working with audience data, integrated with the Eventbrite ticket service. In 2017 the Radario marketing platform for the foreign market graduated from Y Combinator Startup School.