Guidebook, Inc. has announced new Integrations and an Open API to seamlessly connect mobile event apps with CRM, event registration and marketing automation software. The Guidebook Integrations help marketing, sales and event leads eliminate the hassle, errors and overhead of manual data entry to quickly make sense of unstructured event, attendee and engagement data. Now event-driven organisations – especially those in the pharmaceutical, financial services and technology industries – can maximise their investments in existing SaaS technologies to enhance marketing-assisted sales efforts and more effectively communicate with prospects and customers.
The new out-of-the-box Integrations include Salesforce and Eventbrite, which help organisations without access to a development team to automate tasks and save time when connecting third-party systems to the Guidebook platform. Also announced today is the Guidebook Open API, which enables development teams to control data flow into and out of Guidebook’s intuitive app builder tool.
“Mobile event apps can be the single most important tool to bring structure and insight to the unstructured happenings of an event – everything from social interactions to responses to a live poll. But too often, organisations lack the resources to efficiently capture and derive meaning from that data,” said Jeff Lewis, CEO and co-founder of Guidebook. “As companies increasingly look to event data to inform critical marketing and sales decisions, Guidebook Integrations serve as a foundational step to simplify the process and drive consistent, accurate data across the business.”
New Guidebook Integrations and Open API
Guidebook’s plug-and-play Integrations further extend the mobile app platform’s ease of use, requiring zero developer resources to connect the event app with the third-party technology event planners already use.
Event Registration: Event managers can easily sync pre-existing registration data — such as attendee profiles/lists, schedule information, custom lists, etc. — into the mobile app platform. In addition to an integration for the Eventbrite event management platform, Guidebook will soon offer additional Integrations with Cvent and etouches.
Post-event Sales and Marketing: Integrations also make it easy to export attendee profiles and important user engagement metrics from Guidebook into third-party systems for executing powerful sales and marketing actions. Whether it’s creating a targeted marketing campaign to follow up with attendees or generate new sales leads, the ability to quickly capture and act on event data is essential to more successfully attract, retain, cross-sell and upsell customers. In addition to Salesforce CRM, Guidebook will soon offer additional Integrations for Mailchimp email marketing and Marketo marketing automation software.
The Guidebook Open API and Integrations are available immediately, at no additional charge to Guidebook customers.