By Katie Crocombe, Director, 52eight3 Ltd
When I first started in exhibitions about 15 years ago, event technology was in its relative infancy. As organisers, we were just getting to grips with using technology to replace our antiquated working practises:
Online exhibitor manuals were beginning to replace paper ordering forms; event marketing campaigns included a sprinkling of mass email messages alongside the direct mail and print advertising centric strategies; digital attendee registration had replaced (yet again) paper forms and event websites could just about host exhibitor content! In fact, the IT depart-ment was still in the basement, data managers looked at spreadsheets and event technology sourcing and purchasing decisions were made by the events teams. Event technology was often seen as a ‘nice-to-have’, justifying spend was a struggle and it was constantly under threat from budget cuts.
But 2018 is a very different world.