Event Technology Awards Judges’ Spotlight: Helen Moon


Joining the 2018 Event Technology Awards Judge’s panel is Helen Moon, CEO & Founder of EWL Club UK. 

Full Name: Helen Moon

Company: EWL Club UK

Job Title: CEO & Founder

  1. How did your career lead you to your current job?

I’ve worked in the events industry for 21 years in a host of roles that include event operations, sales, marketing and business development, more recently as a freelance events director and as Founder and CEO of EWL Club the educational networking club for event professionals, and Co-Founder and Managing Director of EventWell, the first social enterprise specifically for event wellbeing in the industry.

  1. What event have you been involved with recently and in what capacity?

I’m currently launching, in collaboration with the Future in 15 Show, Elevate Programme, and the EMA (Event Marketers Association) the first (un)conference for UK event professionals. It’s profoundly exciting and challenging at the same time to be launching a new event for the industry, but also an event that has never been attempted before on this scale.

Attendees are the epicentre of an event, an event in incredibly unique and individual for this fact alone and can never repeated, even with the same group of people, so to be able to truly harness the power and value of attendees and deliver something that is tuned to them and their needs and of immense value to them is incredibly exciting as an event director and producer.

  1. What type of event technology would you like to see improved or developed and why?

For me as an event organiser it has to be some of the event management software out there, there are lots of options and choice, however some can be affordable but incredibly limited and complicated to operate whereas some are great but completely out of budget. I’m always on the lookout for an affordable, easy to operate software system that does what it needs to not only to save time, but also deliver great looking content from an event marketing perspective.

  1. Is there a particular piece of event technology that has impressed or inspired you?

The first event hologram I saw at an event in 2015, a live hologram not pre-recorded, made me realise the true extent that technology can now really push the boundaries in terms of what can be delivered at an event, if you have the budget of course.

  1. What technology do you think is overhyped?

If I’m honest it’s probably bots at the moment, I played with the technology for my events and EWL membership and not seen the buzz that the industry reported there would be, it’s interesting to see how this will be adapted and changed. AI also doesn’t sit comfortably with me as someone who really sees the value in the face to face and emotional connections between real people at events.

  1. What professional experiences can you draw on to judge the Event Technology Awards?

My experience as a busy event professional and planner who has seen technology enter the industry way back from the days when we first started using email and moved away from paper planners and diaries to the scale that we see today.

  1. What are you most looking forward to as an Event Technology Awards judge?

I’m a Gen X, we were the embracers and early adopters of technology. I love new technologies and how it offers ways to make an event organiser/planner life more streamlined and easier, that’s what I’ll be looking for in a nutshell, something that has the potential to make my job easier and/or enhance an attendee experience.

  1. Name one app you cannot live without and why?

That would have to be Trello for me, I’d be lost without it!

Event Technology Awards ceremony returns to Troxy on November 7, between the two days of Event Tech Live 2018.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.