Joining the Event Technology Awards 2018 judging panel is Andy Sexton, Creative Director at 2LK.
- How did your career lead you to your current job?
Initially trained as a product designer, it’s in my nature to always consider the user experience first, which is something that’s shaped my entire career. I was lucky enough to work at some great agencies and learn the trade from some of the best before joining 2LK as a 3D designer in 2006. Over the last 12 years I’ve transitioned through the ranks to become Creative Director and agency partner.
- Which event has been your favourite to work on recently and why?
I’m obsessed with all forms of imaging. 2LK were recently invited to work on a significant project for Canon, which goes live this September. This gave me (and my team) an incredible opportunity to explore imaging from different perspectives. It’s a great privilege to consult with a brand that’s engendered so much incredible storytelling over the last 40 years.
- What type of event technology would you like to see improved or developed and why?
Augmented Reality is really exciting for me as an experience designer, but each advance seems to fall short of the technology’s potential. I’m counting down the days to the Magic Leap debut – by all accounts this will be a seminal shift for the future of content consumption.
- Is there a particular piece of event technology that has impressed or inspired you?
I’m super excited about the depth and breadth of Artificial Intelligence technology that’s on the horizon. Realtime user tracking, analytics and the resulting personalised content delivery systems will be game changers for the event industry.
- What technology do you think is overhyped?
99% of the live event Virtual Reality demos I’ve experienced are seriously underwhelming. The technology is overused, the content is far too often underfunded, and the simple mechanics of the user experience are never well-considered (hygiene, safety, user vulnerability etc).
- What professional experiences can you draw on to judge the Event Technology Awards?
I’ve been fortunate to lead creative teams through a lot of award-winning executions, and I’ve also had the pleasure/misfortune to write many of those award submissions, so I know first-hand how much goes into the process for entrants.
- What are you most looking forward to as an Event Technology Awards judge?
Purposeful, considered and well-executed technology experiences are genuinely rare. I’m in constant pursuit of the future, so the chance to explore the latest and greatest fusions of creativity and technical innovation is very exciting.
- Name one app you cannot live without and why?
Medium. The customised daily digest indulges my curiosity around all things creative and cultural. I love the independence of the authors. Unbiased, honest and endless content streams.
The Event Technology Awards ceremony returns to Troxy on November 7, between the two days of Event Tech Live 2018.