The Event Tech Tribe, the international federation of best-in-craft event tech companies, has announced the appointment of Carsten Pleiser as its new CEO. He took over the role from Marie-Claire Andrews who led the Tribe since its official launch in 2016 and who will step into the newly formed Board as President.

Carsten has brought more than 10 years’ experience in the European event technology and software-as-a-service (SaaS) spaces to the role, having previously worked with brands like Aventri, XING Events (formerly amiando), Crowd Connected & Glisser.

Based near London, UK, Carsten will be responsible for driving additional growth for all core Tribe members currently consisting of Swoogo, Hubb, InsightXM and TRC, as well as leading brand-management and marketing activities.

“When searching for a new Tribe leader, Carsten has been the obvious choice for us. As an experienced digital marketer, developer and entrepreneur, well known in the events industry, he brings strategic and tactical skills to the table,” commented Leonora Valvo, founder and CEO of Swoogo.


The Event Tech Tribe’s mission is to deliver outstanding technology that’s easy to deal with. The recently incorporated company is a tightly aligned federation of unique and independent platforms that provide customers with an alternative to the one-stop-shop of existing enterprise solutions.

“Every day, new and exciting companies are releasing exceptionally good products to the B2B events industry. As technology advances, event professionals no longer need to rely on large end-to-end providers trying to offer everything under the hood, often with limited functionality but a hefty price tag. The Event Tech Tribe provide an alternative and I’m excited about the future opportunities,” commented Pleiser.

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