Event Tech Spotlight: Visualizer

Company name: Visualizer
Founded: 10th January 2013
Web address: www.visualizergroup.com

About:

Visualizer provides a customisable virtual sales tour for meeting hotels and event venues. The tour compiles panoramic images, still images, capacity charts, floor plans, PDFs and informational hotspots, and many other features in one place, easily accessible via an online link or an offline app. 

Visualizer makes hotel sales materials engaging and interactive, while incorporating the WOW effect of a virtual tour, and the informative effect of brochures and website links. It is primarily a sales tool designed to improve conversion while attached to outgoing offers and used when meeting spaces are unavailable for viewing, but can just as well be used for marketing hotel spaces and in social media.

A Visualizer tour can begin from any room, so sending links to customers or publishing them in social media can easily be customised to begin from any starting point in the hotel, allowing hoteliers to more effectively direct the attention of their target group to a particular view of the exterior or interior of the hotel. 

An example link: https://scandichotels.visualizer360.com/eng/downtown-camper-by-scandic?t=60588&p=60751&h=270.49&v=13.47&f=84

Type of events served:

  • Conferences
  • Meetings
  • Weddings
  • Hotels and venues

Type of tech provided:

  • Analytics
  • Apps for organisers
  • CRM and sales technology
  • Marketing
  • Monetisation
  • Social media
  • Venue booking
  • Virtual reality

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com