Company name: Balou LLC
Founded: 15th May 2018
Web address: www.balouapp.com

About:

The biggest challenge as an event organiser is attracting new exhibitors and validating that your show will yield a positive ROI. 

“What can you do for me?” is a common sentiment from exhibitors. They want to be seen. They want attendees to engage and stop by their booth and hear what they have to say. Balou is the perfect tool to bridge the awareness gap between attendees and exhibitors by allowing exhibitors to showcase their giveaways on an easy-to-use app. 

The purpose of the Balou App is to provide exhibitors with direct access to the individuals to whom they are exhibiting. What better way to capture someone’s attention, then to announce that you are giving away some awesome free stuff? It’s the perfect tool to capture an audience. Effective and simple engagement is the Balou way, and quite frankly, nothing is simpler than free.

Type of events served:

  • Conferences
  • Exhibitions
  • Festivals

Type of tech provided:

  • Analytics
  • Apps for attendees
  • Gamification
  • Marketing
  • New technology

If you would like to be featured in one of our Event Tech spotlights, please see here.

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Areas of interest
Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com