Event Integrity is launching their Beta marketplace with a lead opportunity program and community in the Colorado market. Built on the trust of the Event Industry Professional Integrity Certification (EIPIC®) created by Event Integrity and their proprietary vetting process, the marketplace will help Event Hosts shop and book with verified Venues & Vendors for their events. Industry leaders help create educational content for the online community. This multi-sided approach is addressing many of the industry’s inefficiencies.
The global event industry, not including weddings, has a market size of over $1.5 Trillion, which means there are a lot of people working in it. In comparison to other markets, the event industry has some of the lowest barriers to entry which attracts many hobbyists and beginners. Paired with limited educational and training options, unprotected and inexperienced individuals operating as ‘professionals’ bring unnecessary risk to event hosts and lower the professional value while adding to the guesswork for the customer.
Event Integrity is on a mission to elevate the event industry standard through community building, education, and growing a consumer-facing marketplace of trusted event resources. The goal is to help bridge the gaps in the industry and provide networks and collaboration among industry peers. Those just getting started can gain insight from tenured professionals and alongside those professionals, collectively, Event Integrity can discuss industry needs, solutions, and elevate the standard.
Event professionals like DJs, audiovisual companies, caterers, photographers, and more are invited to create a free profile and join the community to engage and learn from established professionals who share their tactics and stories. Event Integrity hosts a monthly virtual educational series that is geared to help event professionals managing businesses in the event industry. Topics have ranged from “Contracts and Negotiations” to “Making Sense of Marketing Data.” Event Integrity is rolling out an educational campaign in several phases, to not only up the game of new venues and vendors but also to educate buyers on the value of hiring event professionals.
“We are excited to build a supportive community for event professionals and proud to elevate the standards with our Certification to ensure a bright future for the event industry. Educating and resource sharing are integral components of our plans to bring value to new and growing event pros.” – Chrystal Huskey, CEO, Event Integrity
Event Integrity was a proud sponsor of Denver Startup Week where they facilitated the due diligence requirements for the organisers in September 2018. Recently, Event Integrity was recognised as a Top 10 Voted Company at FUND Conference in Denver on April 10th.
Event Integrity was created by CEO, Chrystal Huskey, at a time when she entered corporate event planning after a career as a police officer and state investigator. When numerous unlicensed and uninsured vendors, like caterers, approached her to partner up, she knew something was seriously wrong in the industry. Her background from investigating publicly traded companies for things like financial fraud and hidden ownership was leveraged to create a trusted vetting process to take the guesswork out of hiring in the event industry.
The founding team, Chrystal Huskey, Jason Freshly, Peter Salib, Danielle Threlkeld, Charity Huff, Kaitlin Amanatullah, and Mike Fuller, has extensive experience in startups, events, finance, marketing, business development, operations, and fundraising. Advisory Board members, Deborah Borak, Michael Solomon, and Sidney Stoper, bring invaluable expertise in events, industry insight, finance, education, and strategic solutions.
If you would like more information about this topic, please visit our company at www.eventintegrity.com or follow us on LinkedIn, Facebook, and Twitter.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
