Cheadle based Make Events – who have grown exponentially in the past 12 months – has announced the appointment of a new Client Services Director to oversee the delivery of Make Event’s five-year development plan.

Philippa Cassidy brings over 14’ years of marcomms and event experience working with clients across multiple sectors. She moves from The Fresh Group, with her most recent position being Group Services Director.

Phillippa will join the recently formed senior management team at Make Events, which also includes the newly appointed Alex Morrisroe, as Commercial Director. The recently formed board has been created to support Make Events’ growth ambitions and aspiration to be the number one event partner for the North’s household names.

Founder and Managing Director of Make Events, Holly Moore, announced earlier in the year that the year-end figures are up 160%, following a brand reposition in June and multiple new client wins including, The Hut Group, Puma and Swinton.

Holly Moore said: “As our Creative Event Delivery Team grew, we needed a highly experienced people manager that could grow and develop our talent. It was essential that the appointed person was also highly creative and had worked on large-scale events.

Myself, Phillippa and Alex will focus on producing innovative event strategies for our clients teamed with the ultimate customer experience.  We will also be developing our ultimate employee experience through our company culture.”

Phillippa Cassidy said: “I am delighted to join the Make Events team at such an exciting time in the company’s development. I can’t wait to use my experience to drive the strategic growth and vision of the business to deliver the ultimate experience both for our clients and our amazing team. This is just the start of an exciting journey for Make Events and I am thrilled to be part of it.”

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.