Europa Showfreight, a dedicated division of innovative, independent logistics provider Europa Worldwide Group, has forged a new partnership with the leading German transport and logistics company, Cretschmar MesseCargo, to strengthen its offering in the country.

Europa will now be the UK partner of Cretschmar Cargo, based in Dusseldorf, for exhibition logistics. The companies have a combined total of more than 150 years’ experience in the industry and will work together on specific exhibitions across Germany.

Jeff Broom, Showfreight Manager at Europa, said: “I’m delighted to be embarking on this new partnership with Cretschmar Cargo, a leading company in the exhibition market with a highly experienced and proactive team. This will give us a competitive edge for larger events and shows taking place in destinations such as Cologne and Dusseldorf. Even though we’re only in the early days of working together, this partnership has already resulted in new business for us both which is very promising.”

Some of the upcoming events Europa and Cretschmar Cargo will team up to work on next year include: GIFA, the world’s leading trade fair for casting technology in Dusseldorf; Fruit Logistica, a fresh produce trade show in Berlin; IFFA, the leading international trade fair for the meat industry in Frankfurt; and FachPack, the European trade fair for packaging processing and technology in Nuremberg.


The Europa Showfreight team recently travelled to Germany to meet with Cretschmar Cargo, including a visit to the two major trade fair venues, Koelnmesse and Messe Düsseldorf. The companies will work together to combine the many elements of exhibition freight logistics into a mutual service package, providing a unique quality management program for international exhibition freight logistics.

Achim Lotzwick, General Manager of Cretschmar MesseCargo, said “We are excited to be forging this partnership with Europa Showfreight, who have a proven track record of professionalism and excellency in our industry. We are delighted to have been selected by them, meeting their highly profiled standards of quality. We will be fully committed to their vow of prime services for exhibitors from the UK, and will support our agent and their customers any which way we can.”

This year, Europa Showfreight has won a number of high-profile contracts to manage logistics at shows and exhibitions all over the world, including: The Elite London; ExpoElectronica in Moscow; Toy Fair in New York; Routes Asia in Brisbane; Glassman Latin America in Mexico; and COTTM in Beijing. In July, Jeff was elected to the Board of Management of The International Exhibition Logistics Association (IELA).

As well as its specialist Showfreight division, Europa Worldwide Group provides services for Road, Air and Sea and Warehouse operations. The company employs 750 people across 14 sites in the UK plus Hong Kong and Belgium and is represented in 100 countries.

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.