etouches, a leading global provider of event management software solutions, announced today it is selling LOOPD Smart Tags and mobile event apps on the new etouches online store and on Facebook, Instagram and Pinterest.

etouches’ new low-touch sales model presents a unique way for event professionals to buy enterprise event technology.

“Smaller enterprise transactions should provide the same ease and transparency as the consumer shopping experience,” said Brian Friedman, vice president, Digital Innovation, etouches. “When we shop online as consumers, we have all the product information we need at our fingertips along with pricing and customer reviews. But in the world of enterprise solutions, sales take much more time. Smaller enterprise transactions should be controlled easily by the consumer on his or her own timeline.”

etouches’ new sales model gives event professionals easy access to LOOPD and helps them become proficient with the technology faster. The approach is ideal for customers who know what they want when buying easy-to-use products. By purchasing online, customers will minimise or eliminate sales calls up front and start working quickly with etouches’ Customer Success team on product adoption.

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The etouches online sales initiative marks a sharp departure from the conventional approach to event tech sales. Traditionally, customers talk with a sales rep and see a product demo. Often, they are in for a surprise at the end of the call by the expense of the add-ons. Most purchases are controlled not by the user, but by the company, with the IT and legal departments involved in decision-making.

“Smaller to medium-size transactions shouldn’t be that complicated,” Friedman noted. “Our new sales model is designed for entry-level LOOPD solutions that are affordable enough that they don’t require the budgetary approvals of the IT department. Customer Success teams provide the human touch at just the right time to ensure quick onboarding and an easy, personalised customer experience.”

etouches model for online and social selling counts on word of mouth to build market share. “One user will purchase the solution, and interest will spread,” Friedman explained. “LOOPD will go viral within companies that truly need our product, thanks to the easy payment and onboarding process and favourable reviews.”

LOOPD pricing on etouches’ online store and social channels is transparent with no hidden fees. Users make purchases seamlessly through an automated payment process.

Pricing starts at $10 for a LOOPD Smart Tag and scales to $6,500 for the LOOPD Pro App. The LOOPD Smart Tag is equipped with LOOPD Analytics to measure and enhance event impact. The enterprise-grade LOOPD Pro App comes with LOOPD Analytics, a selection of 30-plus features and 24 hours of dedicated help with a project manager to build a branded, customised app.

“I haven’t seen anything comparable to this in the event tech industry,” said Oni Chukwu, CEO, etouches. “Our mission at etouches is to give customers, large and small, tools to stay ahead of the competition. The etouches integrated platform, along with streamlined processes like online sales, makes it easier than ever for our customers to optimise the impact and value of their events.”

Event professionals can purchase entry-level LOOPD solutions on the etouches online store, Facebook Store, Pinterest Product Page, Instagram, and Buzzfeed. These solutions, as well as LOOPD Goals and LOOPD Session Tracking, are also available through the etouches Sales Department.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.