ETL replay: Can events survive without using event technology?

One of the topics discussed on the Conference and Creativity stage at last year’s Event Tech Live was conducting events without using any event tech.

Cvent’s business development manager, Nick Tinker, moderated the panel that consisted of Blitz’s MD and former director of TMB Events, Zak Roby, and Farnborough International’s former account director, Carlo Zoccoli (now head of venue sales).

Drawing from their shared experience spanning over two decades, the pair began the talk with a brief explanation of their own businesses and job roles.

The areas of the topic that our speakers touched upon included the event lifecycle, reliability of technology and its fundamental uses in driving ROI.

Stating that some types of technology can merely be “gimmicks”, Zak explained that technology needed to add immersive value to an event before it should be considered. He continued to explain that the technology shouldn’t overshadow the event itself – attendees shouldn’t be leaving an event with only the technology stuck in their minds, else the rest of the event (panels, discussions, demonstrations, etc.,) would become negated.

Carlo proceeded to explore different types of event technology, using his experience to justify his opinions on certain trends. He cited gamification as a “prime” feature for events to engage audiences, though it may not be as “widely used as people make out.”

Event Tech Live, Europe’s only free-to-attend show dedicated to event technology will return to the Old Truman Brewery on 6th-7th November 2019.

If you would like to register for updates, please see here.

For more information, visit

This footage was kindly captured by our friends at First Sight Media.

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: