Award-winning urban day events and conferences venue specialist, etc.venues, have announced details of its international expansion into New York. The news has come in the same week as the company launched its 17th UK venue: ‘the training and meeting space of the future’ in London’s Chancery Lane.
The first of several venues to open in New York will be at 360 Madison Avenue in Midtown. Scheduled to open in late 2019, the 45,000 sq ft of contemporary design space will host events over two interconnecting floors.
The launch of etc.venues at 360 Madison is the cornerstone of the firm’s plans to expand its footprint to a global scale, with two more New York venues planned in the next 12 months as part of a $35m investment.
The space at 360 Madison is modelled on the successful London venues with all the etc.venues design hallmarks of natural light, high ceilings and spacious layouts.
Nick Hoare, chief operating officer at etc.venues UK, explained, “We want to share our flair with New York professionals who need stylish, elegant, highly contemporary spaces to interact, learn, get inspired and do business. Think hotels without bedrooms but with high quality service in every other area. Today we formally export that specialism to the US, home of the most dynamic but under-served meetings venue market. We’re an innovative and challenging British brand adapting our highly successful, simple, specialist model to a market that needs a superior alternative to hotels.
“We also announced today the signing of Chancery Lane London, demonstrating our ambition to grow on both sides of the Atlantic, including a renewed focus on opportunities in mainland Europe.
“As of this Spring, we can boast a total of 278 meeting rooms. We plan to double the size of the entire business over the next three to five years as we work towards becoming the global leader in urban day conference and event centres.”
The new venue opening in Chancery Lane includes in-built AV, 28 purpose-built rooms and spacious collaborative areas alongside formal and informal areas for work and rest.