Emerald Expositions (NYSE:EEX), one of the leading operators of B2B trade shows in the US, is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event analytics.

Explori’s Commercial Director, Richard Kensett, had this to say “Our mission is to establish a global common language for the measurement of event experience. Explori works with over 2,700 trade, consumer and corporate events globally which are all contributing to the world’s biggest dataset of event performance benchmarks. We’re delighted to be partnering with Emerald and are looking forward to helping the team achieve their goals by generating deeper insights and supporting the strategic development of their assets.”

Brian Field, COO of Emerald, had this to say about the new partnership, “We believe that excellent customer experience is at the heart of driving a flourishing events business and delivering customer value. Explori’s trove of benchmarking information — coupled with an ability to quickly analyze information about our customers’ experiences — will provide us powerful tools to deliver data-driven insights and support customer-led improvements.”

With Emerald joining Explori’s client list, the research company continues to demonstrate its impact and strengthen its foothold in the US events market. 

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Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.