The London based agency will be supporting the premiere of “A Chance in the World” in partnership with their Boston office. The film is an adaptation of Steve Pemberton’s best-selling book and will be shown in more than 800 theatres across the USA on May 30th, thanks to a partnership between Cinemark Theatres and AMC and Regal Cinemas to showcase the film to promote foster care.

The movie is an autobiographical account of Pemberton’s search for his biological family, an effort continually thwarted by his mixed-race appearance and abusive foster family. The title was taken from the words of a babysitter who said of Pemberton, “This little boy does not have a chance in the world”. Pemberton found solace in reading books that were given to him by a stranger who noticed his captivation with reading. Pemberton recalls that one of his favourites was Watership Down, created by Richard Adams. “Steve’s story is living proof that perseverance and courage can help you to overcome any kind of adversity,” said Alistair Graham, CEO of emc3.

“It was the stories of so many others I met after the book was published that encouraged me to bring it to the screen,” said Pemberton. “The opportunity to have this nationwide showing of the film on May 30th, during National Foster Care Awareness month, is a perfect way to draw attention to an issue about which I care deeply.”.

Child welfare advocates say that the foster care system in the United States is in deep crisis, as it struggles to find homes for hundreds of thousands of children. Of growing concern, experts say, is the nearly 30,000 adolescents who age out of the system each year, and are often left to fend for themselves without the benefit of family structure or support.

Advertisement

Managing Director, Daniel Curtis commented “We’re extremely proud to be supporting such an amazing event. We love working on projects that inspire a real difference and work collaboratively with several non-profits across the globe. Steve’s story is a particularly compelling one and I urge everyone to see the movie and to join the movement”.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.