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The latest EIN live podcast welcomed Kevin Jackson back to show.

Kevin joined host James Dickson to discuss his new book ‘There’s no such thing as sales’, the current work he does with brands and businesses, and the Muslim Lifestyle Show that he launched three years ago.

Kevin has long endorsed the message of ‘the experience is the marketing’, and during this episode, he reinforces his opinion that the best marketing in the world won’t help you if your event doesn’t give customers the best experience possible.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.