EIN Editor Adam Parry caught up with Eventogy’s Head of Sales Tom Phillips. The company delivers event management software solutions with a strong emphasis on user experience and ease of use, allowing clients to manage their events in a more efficient manner.

When was Eventogy founded and who was behind it?

Eventogy was formed by demoMedia, a company created by Cem Kocu in 2005. Prior to the formation of demoMedia, Cem spent many years working in the field of communications and digital design at large corporate institutions and banks. Following its creation, demoMedia spent many years successfully providing key product design and development services, specialising in end to end user experience (UX) solutions. Its experience of working for and within large financial organisations allowed demoMedia to become extremely adept at building customer relationship management (CRM) tools and registration platforms. Eventogy was born from the need to deliver self-sufficient Events Management Platforms that allowed corporate event teams to manage their own schedule of conferences and events without the dependencies on third parties that they’d been used to.

Why did you create the technology?

Bespoke event websites were a necessary process for creating client event registration sites. The strict, compliance led definitions set by the security teams of corporate events hosts created a demand for website builds that matched the exacting, high standards that banks and legal organisations require. However, despite the ‘hands-on’ approach of building conference and event websites, it wasn’t sustainable as the costs and timescales were no longer manageable. This prompted the creation of Eventogy, a company that would provide a UX led platform that was incredibly simple to use, but still gave clients extensive customisation tools that allowed them to build out instances that matched their own corporate guidelines.

In your opinion, what is the biggest challenge facing event organisers and how can you help?

We see data privacy as being one of the biggest challenges event organisers face. We live in a world driven by data, and the implications of receiving and exchanging that data are often not recognised, either by the individual or the recipients. The ability to track and manage data in an ethical and moral way is crucial, so it is vital that event managers understand and exercise best practice, especially with GDPR looming. Eventogy gives event organisers the tools to manage and track this data in a compliant way, whilst preventing data sprawl across different systems by collating the data on a single, unified platform that is responsibly and securely managed. As an example, users of Eventogy can – at the click of a button – request the personal information that is held on them and request a full deletion of that data, which is one of the core components of GDPR.

For the benefit of the EIN readers, what are the main headlines when it comes to the functionality of Eventogy’s software?

• It allows users to create event registration and information websites with comprehensive CMS tools.
• Can mail merge email technology to communicate with attendees and market an event.
• Automated meetings manager that allows requesting and scheduling of meetings, with Artificial Intelligence (AI) tools that match up 1000’s of meetings within seconds.
• Real-time reporting on all aspects of the event.
• Check-In App including QR scanning.
• User customisable and themed attendee apps that include features such as networking, live polls, surveys, and Q&As.

What plans are there for the future of the Eventogy technology?

The interesting challenge that Eventogy faces is that it must push innovation not only for event managers – who have a day-to-day role on the platform – but also attendees, who interact with the platform in a totally different way. Eventogy will continue to try and take the complexity out of managing events by simplifying as much of the process as possible. We are continually seeking ways to integrate innovative ways of interacting with devices. These innovations include facial recognition software, AI chat-bots, location services, and opportunities within wearables. AI will play a big part in Eventogy’s future roadmap, with predictive analytics and automation providing the ability to save valuable time for event organisers.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.