Annalisa Holmes joins drp as the new Account Director for automotive giant Jaguar Land Rover (JLR). In the role, she will help supercharge the organisation’s internal and external communications strategies as part of the wider account team.
Before joining drp, Annalisa worked in commercial radio for over 13 years, with her last role being Managing Director for Rugby FM in Warwickshire. There she developed key accounts across the radio’s portfolio in Warwickshire, helping clients communicate their key messages on both broadcast and digital platforms.
Annalisa also has experience working with clients in the public sector, having recently created an integrated advertising campaign for the launch of the World Rugby Hall of Fame in Warwickshire, working directly with World Rugby and Rugby Borough Council.
Annalisa commented, “I’m so grateful for this opportunity to join the creative team at drp. It’s a really exciting time for JLR. They’re exploring driverless cars, electric vehicles, infotainment tech among many other fantastic innovations. I can’t wait to help one of the world’s most recognisable brands make itself heard.”
Sara Lyddy, Comms Account Director, states, “We’re delighted to have Annalisa on board. She has fantastic through-the-line experience and I’m sure that she will benefit not only the JLR team but also bring valuable skills to the wider drp offering”.