Creative communications agency drp hosted the Worcester Stands Tall live auction at their Midlands Studios on Thursday 11th October 2018. The auction was in aid of the local St Richards Hospice’s Build 2020 Appeal.

The auction welcomed 250 guests and was hosted by West Midlands Free Radio’s Tom Newitt and Richard Hurst, alongside Bargain Hunt and Flog It auctioneer, Philip Serrell. The auction included using all three drp studios to create an entertaining 2 hour show where each of the 31 giraffes were brought to life with a spectacular stage show using lighting, music, projection and special effects to captivate the audience and encourage them to bid higher.

Throughout the 10-week summer campaign, the Worcester streets, parks and open spaces were brought to life with 57 uniquely designed giraffes, with the designs created by the local businesses to help raise awareness for the ‘Build 2020’ project. The art trail allowed explorers from far and wide to find the giraffes in local hotspots and share their images via the hashtag #WorcsStandsTall to create awareness in the area. Worcester Stands Tall wanted to inspire creativity and generate something engaging for the community to follow the giraffes on their journey around the city.

Dale Parmenter, CEO of drp commented; “We are delighted to have been the venue of choice to host such a credible cause for St Richard’s Hospice. Being a local business within Worcester, we wanted to ensure that the community came together to raise awareness and help support families and patients. A huge thank you to everyone involved, and we hope the giraffes enjoy their new homes”.


The ‘Build 2020’ project is a £5.3m expansion and redevelopment of the existing hospice building in Worcester. It will enable St Richard’s to support more families and patients in Worcestershire, offering the right care and support when they need it most. The auction raised a total of £210,400 which will support their new expansion of larger spaces, therapy rooms, a spacious eating area and a specialist exercise studio for patients.

Tricia Cavell, Fundraising Director at St Richard’s Hospice, also commented: “Last night’s auction was incredible, and we are thrilled to have raised £210,400 for our hospice’s Build 2020 Appeal.

The funds raised will make a huge difference to our project to expand and redevelop the hospice – ultimately allowing us to extend our care to more patients and families”.

“To all of the buyers, artists, sponsors, partners, supporters, schools, community groups and public who helped make this project possible – we would like to say a sincere thank you for your immeasurable support. Together, we have truly stood tall for Worcester and beyond.”

To find out more about St Richard’s Hospice and to show support for its Build 2020 Appeal, visit

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.