Having worked in events for 15-years, Lauralee Whyte moved from experiential marketing towards the content construct, focused on sourcing speakers and talent.
Having seen, and drawn from, the shallow waters of practiced options, in July 2021 Lauralee launched Spectrum Speakers & Entertainers, the UK’s first diversity focused content bureau.
In this episode, she discusses the motivation behind that move and why speakers at events from different backgrounds are invariably asked to talk about their experience as a minority more than anything else.
Lauralee Whyte looks at learnings from lockdown, inspiration, representation and opportunity, tapping into micro-communities and working with Brixton Finishing School. Â
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Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
