Designing destination attractors and eventscapes


The penultimate lecture in the University of Westminster’s autumn Event Design Lecture Series takes place on Monday 2nd December with a double bill from Tracy Halliwell MBE, Visit London and Professor Graham Brown, University of South Australia. The two lectures of 20 minutes each cover how destinations design eventscapes that will promote a city as a tourism product with a strong experience focus.

The lecture by Tracy Halliwell explores London as one of the world’s most exciting cities for events. Tracy will discuss how Visit London, the destination authority designs world class events to attract local and international attendees. The session explores how the ideation and creation process works. The lecture takes account of how events create place attractors. This provides a perfect segue into Graham Brown’s lecture.

Professor Brown’s presentation will explore how to design eventscapes. From a planning perspective, it will show how to select the best locations where the settings add value to event experiences and where event facilities can create long-term benefits for host communities. The importance of providing positive social impacts is discussed. From a design perspective, examples will show the way graphic design and semiotics has been used to create visual settings. 

The School of Architecture and Cities has been hosting the Event Design Lecture Series on Monday evenings during the autumn term. The initiative has been sponsored by Event Tech Lab and Protec European Events, the European arm of Protec; one of the world’s largest technical and staging solutions companies. Their palette of event production resources and geographical reach includes Europe, the Middle East, Africa and Asia.

Register for Designing Destination Attractors and Eventscapeson Monday 2nd December here:

Molly Hookings
Author: Molly Hookings

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: