Dennis publishing increases events revenue with new software


UK magazine publisher, Dennis, has seen an increase in ticket sales since starting to use Evessio’s event management software.

The ease of use of the new system has also enabled Dennis to get its event websites up and running much earlier than previous years, thereby increasing the sales window and taking pressure off the events management team.

Dennis runs circa 65 events per year, each being an extension of its 36 magazine brands which cover the automotive, current affairs, lifestyle and technology sectors. These events include the UK Cloud Awards and consumer events such as Cyclist Track Days.

“Our previous event management system was very B2B-focussed and we needed more capability on the B2C side, especially with things like ticketing,” said Emma Turner, head of events at Dennis. “The look and feel of our websites was also limited. We needed something that would give our sites the premium feeling that consumers expect from our brands.”


The reporting capabilities, as well as the usability for staff members, delegates and third party organisations, were key factors that swayed the decision for the team at Dennis when evaluating potential technology suppliers.

Turner continued, “Evessio was actually recommended to us by another well-know organisation and, as soon as we started the due diligence process, Evessio stood out to us because our staff found both the front and back ends of the system very easy to use. 

“We were also impressed by how flexible their support team is and how quickly they were able to build us a sample site for our Cyclist Track Days to support our internal pitch.”

The deal was signed at the end of 2018 and implemented at the start of this year. Turner’s team has instantly seen time savings and increased efficiencies with the design and build of their event websites.

“We have been able to get more events on sale quicker than we did last year which gives us a longer lead time up to the event dates. The improved user journey contributed to increased ticket revenue year-on-year, in particular for our Cyclist Track Days.”

Turner said the team is looking forward to using more of Evessio’s features, such as using its  audience data capabilities to track customer preferences.

Thomas Howie, COO of Evessio, said Dennis joining their growing list of clients underlines the trend of publishers coming to regard events as an integral part of their business and their brands. “An event website’s back end and front end have to be as easy to use and must look as good as the websites on which they publish their editorial content. Evessio can deliver that.”

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: