D&D London partners with SevenRooms to enhance customer experience across 43 properties


D&D London has partnered with SevenRooms, a data-driven operations, marketing and guest engagement platform, to improve guest experiences by adopting its platform across the group.

The platform has been implemented across 43 locations, including some of London’s most well-known restaurants, such as Chelsea’s famous Bluebird, city favourite Coq d’Argent, Quaglino’s, Le Pont de la Tour, 100 Wardour Street, and the group’s latest opening, 14 Hills.

SevenRooms focuses on enabling operators to capture approved data across the guest journey. Implementing SevenRooms’ reservation, seating and guest engagement platform enables D&D London’s front-of-house teams to capture and leverage guest data to personalise each visit.

Using the platform, D&D London will gain a better understanding of their customers’ wants and needs when dining out, allowing them to offer customised experiences that drive deeper guest loyalty. As the only system that allows operators to collect, manage and own guest data directly, SevenRooms will enable D&D London to provide a consistent, high-quality and personalised experience to every guest, across all its locations.

As a leading technology platform used by hospitality operators in more than 250 cities worldwide, SevenRooms’ software provides operators with features that improve in-service guest experience and post-service marketing. These include reservation and seating management, integrations across POS, PMS, payment processors and booking channels, and guest profiles that build themselves with customisable, automated guest tags.

Additionally, the platform provides tools to create experiences and upgrades, and marketing automation and guest engagement tools inclusive of review aggregation, email automation, and special offers.

Tiffany Robinson, marketing director at D&D London commented:“In this era of dining out, consumers are spoilt for choice. And with competition high, we are constantly trying to find new ways to offer experiences that keep our customers coming back.

“With the SevenRooms platform, we can now capture approved data across the guest journey to offer our guests memorable experiences and globally-recognised hospitality across all our establishments. What’s more, with the SevenRooms platform, we can gain better insight into our customers evolving preferences which enables us to deliver a quality experience. We can also use this approved data to truly personalize our marketing efforts, driving deeper loyalty amongst our customer base.”

Joel Montaniel, CEO & co-founder of SevenRoomsadded: “Changing dining habits and increased competition for diners’ dollars mean it is more important than ever that restaurants think about how technology can be used to personalise the guest experience while streamlining processes, increasing productivity and improving collaboration between team members to ensure customers are served with best-in-class experiences while dining out.

“We’re delighted to be working with like-minded organisations like D&D London who are eager to improve their guest experience through better use of data in partnership with SevenRooms. The platform will enable D&D London to gain better insight into their guests’ preferences, anticipate their needs and allow them to offer truly personalised experiences that create loyal customers for life.”

Molly Hookings
Author: Molly Hookings

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com