Cvent, Inc, a market leader in meetings, events, and hospitality technology, has announced the hiring of Jamie Vaughan as Head of European Sales for Cvent’s Event Cloud platform, which offers the solutions organisations need to automate and simplify the entire event planning process and maximize the impact of their meetings programme. Vaughan has nearly 20 years of experience in the European event technology and software-as-a-service (SaaS) spaces and will be based at Cvent’s European HQ in London.

As the Head of European Sales for Cvent’s Event Cloud, Vaughan will drive the growth strategy in Europe and lead the regional sales teams as they expand their customer base and deliver Cvent technology to new markets and customers. His efforts will also include supporting the opening of Cvent’s first office in Germany later this year. Vaughan has held senior positions at event technology companies including Glisser and Eventbase. Prior to those roles, Vaughan launched and built a number of successful SaaS brands.

On joining Cvent, Jamie Vaughan said: “I have been involved in several really exciting products and solutions over my career, and I have found my passion within the event technology sector. I have watched the progress of Cvent with real interest over the years, and I am thrilled to join the global industry leader. However, the most important win for me is joining a company that has a true passion, energy and willingness to serve their customers. I am delighted and honoured to be a part of the future of Cvent.”

“Jamie Vaughan is a seasoned entrepreneur and senior sales executive with a long history of SaaS and event technology sales,” said Brian Ludwig, Senior Vice President of Sales at Cvent. “He will bring a wealth of experience to the European sales team helping us accelerate growth in the region. We are counting on Jamie’s guidance to further expand our platform’s capabilities and widen our customer base in the UK and across Europe.”

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Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.