Crystal Interactive raises the bar in audience engagement technology


The challenge to captivate attendees and create memorable event experiences has never been greater. The ever-changing expectations of attendees and meeting owners ensure the pressure is well and truly on event planners to deliver an original and highly engaging event experience on time and most importantly, on budget.

Engagement is at the heart of everything we do at Crystal Interactive. With over 28 years’ experience advising, supporting and deploying event technology at live events of all shapes and sizes worldwide, we ensure every event realises the power of the audience and delivers the best possible outcomes for both the attendee and organiser.

With so many event technology options out there, it’s hard to know where to start and which ones will enhance the attendee experience and create a seamless process for everyone involved. At Crystal Interactive our dedicated team scour the world to find the highest performing event technology, taking the headache away from busy event planners. From our own award-winning devices and event apps, to market-leading third-party solutions we bring the very best in event technology and support to engage attendees before, during and after your event.

Transformative technology


The latest addition to our ‘best-in-class’ portfolio is klik – an advanced event engagement solution that attendees can wear. Klik’s innovative LED wearables are transforming event experiences for attendees, while providing event owners with the powerful data collection capabilities to help them better understand their events and audiences and calculate return on investment.  

Re-inventing the way we interact

The klik wearables keep attendees engaged and help reduce attendee screen time by encouraging real human interactions. With a simple click of the badge, button or bump of the wristband attendees can exchange contact details easily with their peers and access new contacts via the app.

All three wearables feature colour changing LED lights which gives event organisers the unique ability to manage their attendees, by grouping them by colour, communicating with them via light paging, highlighting key moments at the event and creating memorable light shows.

Value for attendees and event organisers

Whether your event has 100 or 100,000 attendees, klik is a breakthrough all-in-one solution for event management, attendee engagement and measuring overall event performance. The klik platform covers the whole process from ticketing to data and analytics. 

Easy ticketing

EventBrite is integrated into the platform offering a seamless experience for attendees. A registration email can be immediately sent out after purchase.

Speedy check-in

Klik allows attendees to check-in for events through the app and puts them in control over what personal data they want to share. Pairing a klik wearable takes only a few seconds, accelerating the check-in process to reduce congestion at busy registration desks.

Event app

The brandable app allows attendees to access new contacts, agendas, speaker profiles and important event information, providing a summary of the guest’s personal journey. The web-based app means no downloading is required. Last minute changes to the app can be made easily.

Live monitoring

Klik uses Bluetooth technology to monitor attendee numbers in different spaces over the course of an event. By using Bluetooth hubs in different zones which communicate with the wearables, event organisers can monitor how many people are in each room via passive tracking. Location services give a detailed picture of where, when and how attendees are interacting.

Access control

Guests don’t need to scan their devices before entering sessions, therefore you can avoid queuing at busy sessions. The LED indicates whether someone is allowed in a zone.

On-site staff management

Locate your staff, prevent congestion and see what areas need help through the klik dashboard.

Data and analytics

Meeting organisers can track levels of engagement, the number of people attending sessions and much more through a live event dashboard. Live data rich maps give organisers real-time information on traffic flow via a live heat map. Post event analytics with deeper insight on attendance, engagement levels, clicks collected and more provide organisers with a clear picture on event ROI. 

Getting the best out of klik

As the only event technology company in the UK to offer klik our team of seasoned professionals will support and advise you every step of the way, from pre-event advice on meeting design to comprehensive on-site support to make sure your event runs seamlessly from start to finish.

To learn more about klik and arrange a demonstration please telephone +44 1483 927 900 or email

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.