Crowd Connected provides events with digital tools to understand and manage the visitor experience. Since 2014, the company has continually pushed technological boundaries, becoming a market leader in event-based location insight and marketing. Nominations in three categories for this year’s Event Technology Awards are further testament to the company’s success.
Events such as exhibitions face two major challenges. How to deliver the right visitors to their exhibitors or sponsors. And how to make sure each visitor engages with the right people, products, and content – in other words, how to influence visitor behaviour.
Crowd Connected’s visitor tracking software, Colocator, provides the solution to both these challenges in a single platform, via a simple plug-in to the official event app.
Colocator delivers not only the most advanced location data analysis but also the most advanced location-based messaging. Underlying the solution is a complete and detailed location history of the visitor. Crowd Connected’s unique and cost-efficient approach to indoor positioning enables coverage of the entire event and accuracies down to 2-3m. That’s simply not possible using other techniques like WiFi scanning. And it provides a complete picture which just isn’t possible from scans, check-ins or lead capture data.
Colocator turns the data into insight in a host of ways to inform sales, marketing and show planning. Showcased at Bett 2019 (for which it is shortlisted for the Best Exhibition Award), and widely used by events around the globe, Colocator is also nominated for Best Use Of Technology For Engagement & Interaction and Best Use Of Technology For Event Analytics / Data Collection.
This content is sponsored by Crowd Connected.