Leading global brand experience company, Cook & Associates, has been selected as a “preferred supplier” for the 2020 Farnborough International Airshow. The appointment reflects its long-standing status as a strategic exhibition design and management partner, supporting leading blue-chip brands at aerospace and aviation events around the world.
During the 2018 Airshow, Cook & Associates successfully delivered eleven major projects, fielding a team of over 100 staff on site. The Farnborough activity spanned a total of 4 luxury chalets, 5 large-scale exhibition stands, and 2 static displays, involving some 56 days’ construction time overall.
Commenting on the Preferred Supplier status, MD Kim Bradbury: “This is a great honour and underlines our commitment to delivering outstanding projects for our clients at Farnborough for more than 20 years. We consistently look to innovate – developing new solutions to create stand-out projects for our clients, ranging from exciting bespoke software tools to deploying the latest VR and display technologies. The Airshow is without doubt one of the industry’s flagship events and while it can be an extremely challenging environment, it is always worth all the hard work to create something uniquely special for our clients.”
The Farnborough International Airshow is one of over 20 aerospace and aviation events supported each year by the Cook & Associates team. The client line-up includes Boeing Aerospace, Qatar Airways, FLIR, Spirit AeroSystems, Ultra Electronics, Crane Aerospace and Electronics, and MOOG.
As a full-service organisation, Cook & Associates provides strategic in-house delivery across design, production, show support and lifecycle management. Innovation is central to Cook & Associates’ philosophy, constantly looking for new concepts to bring the essential “wow” factor to clients’ exhibits. This includes extensive investment in new technologies – for example, creating bespoke software tools to drive exciting new display media, including object recognition tables and advanced interactive displays. New display solutions can provide an important visual dynamic, from curved LED screens to moving LED walls and unique interactive screens. Identifying new ways of ensuring visitor engagement is an essential ingredient, with the latest VR and augmented reality options as well as participative systems that encourage visitors to create their own memorable content. Underpinning the front-end delivery is an expert team that ensures seamless production with stable connectivity.
In 2018, Cook & Associates delivered over 110 complex stand and chalet projects at 58 events around the world. 30 staff are currently based at Cook & Associates’ UK headquarters, close to Birmingham, with offices across the United States and in Singapore, supported by an expert associate network around the globe.
Author: Molly Hookings
Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com
