The only thing you need to know about GDPR

In the last year, UK Google searches for ‘GDPR’ have risen from practically nothing to over 100,000 a month.

To meet this hunger for knowledge, lawyers, GDPR experts, and a lot of marketers have

responded by producing GDPR guides and content of varying quality. In a world dominated by ‘fake news’, it’s increasingly diffi- cult to separate the right from the wrong, let alone the wheat from the chaff.

Given the complexity of the GDPR, the 400 words Adam has allowed me here isn’t really the place to dive into the detail of the legislation and attempt to give a definitive answer. Instead, having spent a year wrestling with the issues for our clients and our own business, I wanted to share the best single piece of advice I’ve been given on the subject… “Put yourself in your audience’s shoes.”

Strikingly simple, very perti- nent to event planners who tend to have such a deep affinity for their attendees, and probably the quickest and easiest ‘sniff test’ for anything you are doing with their data.