Events Industry Board continues to press for sustained support

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At the last meeting of the Events industry Board, members continued to press for more support as they reviewed measures for the longer term recovery of the Industry.

Whilst welcoming the extension to the furlough scheme, members urged the government to extend the scheme further and offer help to many of the Industry’s smaller businesses that were often struggling to access government programmes.

More recognition was sought for the Industry in the recovery planning process and participating in the development of specific guidance for the Events Industry. Concerns were also expressed about the financial viability of reopening with social distancing measures in place

Members raised the issue that consumer confidence is low – in terms of organising future events and sentiments about attending events. Members said clear government messaging was needed to state when organised events could resume and to reassure the public and consumers that organised gatherings were safe to attend. Members said that without a start date and government reassurance, the UK risked losing its market share to international destinations.

Recommendations were made for DCMS to pursue an ambitious Spending Review proposal which could better support the UK events industry to compete internationally. This should include key officials and Ministers raising the profile of the industry across government, including with relevant Other Government Departments, which would enable improved coordination (e.g. Department for International Trade, Department for Business, Energy and Industrial Strategy).

The Board also suggested that the government consider which government-led events it can organise as a way to encourage event activity to begin and lead the way for other industry-led events to begin to be organised. It also asked for domestic, as well as international markets, to be considered when developing any potential support packages, including the potential for a fund to help Destination Management Organisations and Convention Bureaus sell in-market.

Michael Hirst, Chair of the Events Industry Board, said, “This was another productive meeting of the Board with Department Officials. Members were able to put forward constructive perspectives on what additional immediate support was needed and what measures need to be put in place for the longer term recovery of the Industry”.

Attendees at meeting:

  • Michael Hirst (Chair)
  • Paul Bush (Visit Scotland)
  • Claire Fennelow (EVCOM)
  • Tracy Halliwell (London & Partners)
  • Rob Holt (Visit Wales)
  • Simon Hughes (Independent)
  • Susan Jacques (DIT, observer)
  • Jennifer Jenkins (Independent)
  • Kerrin MacPhie (VisitBritain)
  • David Martin (DCMS)
  • Kate Nicholls (UK Hospitality)
  • Sheila Pardoe (DCMS)
  • Mike Rusbridge (Independent)
  • Chris Skeith (AEO)
  • Giles Smith (DCMS)
  • Naomi Waite (Northern Ireland Tourist Board)
  • Nick Brooks-Sykes (Marketing Manchester)
  • Paul Szomoru (Newcastle Gateshead Initiative)
Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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